You Say Light – I Think Shadow

You Say Light – I Think Shadow: 109 perspectives collected and visualized by Sandra Praun and Aleksandra Stratimirovic

What is light? In an attempt to answer this deceptively simple question graphic designer Sandra Praun and artist Aleksandra Stratimirovic invited prominent and inspiring professionals from the fields of art, architecture, design, literature, film, theater, and photography to share their thoughts on the phenomenon.

109 surprising and beautiful texts, poetic and personal visions, memories and descriptions became Praun and Stratimirovic’s raw material in their extensive work towards creating a complex narrative.

Each text, interpreted in its own individual graphic form, stands by itself, but the carefully chosen order opens up another dimension where the texts start to engage in a dialogue with each other. Together they ebb and flow between light and darkness. Without a single image the book is still an utterly visual experience; the words on the page come alive through the choice of graphic elements, typography, paper, and a multitude of different print and bookbinding techniques. 

This book is one of the projects that was supported by L-RO (Lighting-Related Organizations), the official partner of UNESCO’s International Year of Light and Light-Based Technologies 2015.

The 109 contributors to the book: Acrobalance, Katja Aglert, Alberto Alessi, Roy Andersson, Momoko Ando, Tadao Ando, Gustavo Avilés & Talina Aguila, Miriam Bäckström, Uta Barth, Bo Bergström, Christian Boltanski, Tommaso Bonaventura, Elettra Bordonaro, Ulrike Brandi, Mark Braun, Didi Bruckmayr, Katja Bülow, Chris Burden, Huai Yan Chang, Dawid, Elisa Del Prete, Philip-Lorca diCorcia, DinellJohansson, Jan Ejhed, Carin Ellberg, Juan-Pedro Fabra Guemberena, Federico Favero, Christof Fielstette, Form Us With Love, Monica Förster, Tamar Frank, Vellachi Ganesan, GRAD, Sophie Guyot, Robin Hayes, Steven Holl, Vesa Honkonen, Takeshi Hosaka, Rolf Hughes, Torbjörn Johansson, Lutz John, Ronald Jones, Gjorgje Jovanovik, Klaus Kada, Naseh Kamgari, Madeleine Karlsson, Anna Kleberg, Josef Kleindienst, Matti Klenell, Kram/Weisshaar, Mischa Kuball, Ivan Kucina, Marika B. Lagercrantz, Uno Lai, Björn Larsson, Light Collective, Åke E:son Lindman, Mats Lindström, Tuija Lindström, Lundahl & Seitl, Alessandro Lupi, Kaoru Mende, Niclas Reed Middleton, Bernard Murigneux, Jonas Nobel, Jockum Nordström, Jean Nouvel, Tomaz Novljan, Eiji Okuda, Olsson & Linder, Performing Pictures, Axel Petersén, Katja Pettersson, Iakovos Potamianos, Tessa Praun, Branimir Prijak, Leonard Qylafi, Ingegerd Råman, Farvash Razavi, Rudy Ricciotti, Pipilotti Rist, Valentin Ruhry, Stefan Ruitenbeek, Thomas Sandell, Helene Schmitz, Oskar Schönning, Ann-Sofi Sidén, Amy Simon, Skart, Minja Smajic, Snøhetta, Charles G. Stone II, Carouschka Streijffert, Nino Strohecker, Surrey
NanoSystems, TAF, Elisabeth Toll, Dietmar  Tollerian, Tamara Tomic Vajagic, Ulay, Ignacio Valero, Srdjan Valjarevic, Paulina Villalobos, Sakari Viika, Jesper Waldersten, Marijke van Warmerdam, Annika Wik, Yoko Yamano, and Aleksandar Zograf.

Awards: Red Dot Communication Design Award, Joseph Binder Silver Award, and German Design Award

Exhibitions: Museum of Architecture & Design in Ljubljana, Slovenia; Konstnärshuset in Stockholm; KC Grad in Belgrade, Serbia; Centro Cultural de Cascais, Portugal; and Jecza Gallery in Timisoara, Romania.

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Sandra Praun